The beginning of the resonant theory of demand

In the "common economy" and the mass consciousness, demand itself is regarded as a certain, statistically present source of economic activity, or a source having the character of social fluctuation with more or less known characteristics. In the latter case, it makes sense to talk about the "manifestation", or quantum, of demand – especially when such cases are confirmed by historical precedents of a boom like the Dutch "tulip". Demand as a wave is thought less often – although, it would seem, it is in that quality that it should be thought in a historical context as part of the process of social being - then they speak of “demand waves” of one or another duration. (And, of course, there is a difference in the understanding of economists and historians of the same issues.)

There is even less talk about the resonant nature of this wave (if at all). Which, on the one hand, should be generated by some kind of non-market or generally non-economic source of some intensity, duration and sustainable, since demand itself is a condition for economic growth; and, on the other hand, it itself must generate economic growth (including an increase in the well-being of residents), being intensive, long-term and steady for this growth in the system of economic relations, existing within their own limits as sufficient for that resonator. Most likely, it is from this resonator intuition that the widespread idea of economics as a “one-circuit process”, “one ecumenical country” or “one country” (actually the “national economy” as such) is taken, the antithesis of which was proposed to consider it as interaction several circuits, ecumen or countries with different resource and financial potential. If we consider such interaction as economic oscillation on the part of others, it becomes obvious that there is no between the idea of ​​economics as a kind of “social reservoir” in which something happens and about it as the interaction of such reservoirs (recursively conceivable) contradictions; moreover, it is possible to determine the national economy through holistic interaction (or interaction within integrity). And the closed market is like a kind of “economic rattle”: a hollow ball inside which the money once brought in and the money left there ring; and you cannot change the sound of this ball because of its impermeability. Another question is the very non-economic nature of demand, at its level conceivable in terms of a resonator in response to something, and not an oscillator of economic growth. Earlier, the author of these lines outlined a significant and rather complex and specifically structured area of ​​social life that directly generates meanings and ideas about lifestyle, only partially having an economic or market dimension – this is a media environment or a medium of mass communication in which resonant processes of information dissemination are also found, their amplification and quenching. The sum of knowledge about this medium is a full part of the resonant theory of demand. The main issue of which is the cross-cutting relationship between the non-economic social dynamics of the level of basic accents, values, myths, preferences and intentions with a real adaptive improvement in the welfare of society and its individual members, a significant (but only private) means of which is the notorious economic growth. Here, even, probably, another noun should be used, and one should not speak of growth (you never know what has grown), but of the ability to actualize the natural forces and communicative capabilities of society. That is why there is a significant difference in the concepts of economic growth and economic development. In the framework of the theory, it is the latter that has a positive meaning, while the former is far from always the same: the same neoconomics claims that money ensures the growth of the poor contour through the destruction of existing economic ties, while the destruction of a long-existing one does not always lead to the long-term prosperity of an improved. And therefore, the question of demand in terms of the concept of resonance seems justified to consider regarding the concept of investment costs as an anti-category of demand. In neoconomics, money comes into the circuit to the last, but obviously assumes it, that is, in fact, is nothing more than the main tool for creating need, although it would seem that there is a main tool to get rid of it.

Regardless of whether it is of a monetary or non-cash nature, the process of investing as a reasonable cost of one degree or another of reasonableness (which always has this or that degree of awareness and emotional control) is also a form of oscillation. The tendency of the global economic system towards a negative return on investment at the end of 2019 can be considered as a fading echo effect instead of an indirect back resonance, which de facto is profit with capital gains and the problem of expanded reproduction in the sense of Rosa Luxemburg. It is in this latter case that capitalism, oriented to profit as a dominant type of income, is similar to schizophrenia: both phenomena represent a self-reproducing resonance. So the freudomarxists were right in bringing these two concepts closer together and actualizing the aspect of human corporeality in this coming together.

The resonance between two similar systems (clearly - in the simple case of two interconnected mechanical pendulums) is a reciprocity phenomenon, that is, it represents a decaying (without external influence on them) sequence of cycles of mutual oscillation with the attenuation of the oscillator and the reverse effect on it from the side of the resonator peak. In a similar way, one can consider the relationship between the investment and demand cycles, which have a high degree of mediation in the system of social relations. And the more complex this system and the high complexity, the more the guarantee of mutual support of these processes, the ratio of which is somewhat similar to a chemical clock: the presence of one does not exclude the other, but the growth of the value of one towards the critical is inversely dependent on the other. With this space of mediating investments and demand in society, the author of these lines just suggests considering the media environment in a broad sense.

In this sense of mediation, what we are used to understanding by pumping ("stimulating") demand by money - a fundamentally inadequate total lending procedure - is nothing more than a degenerate case of investing - directly investing in consumption or mediated by the simplest marketing channels in the media of a public organism bypassing the more complex (and less controlled, and therefore less trusting) channels of economic logistics of the investment resource (primarily money). Therefore, the expression “stimulating demand with money” is incorrect: what is usually meant by it is stimulating money with consumption. It is also a pump of mass consumption, fraught with well-known absurd situations, repeatedly beaten in comedy cinema. Demand, on the other hand, is stimulated by the meanings developed the better, the longer they are in the media-system in the form of user-generated content, memes and supply innovations, even if this media environment in its highest complexity is the result of markets. As the saying goes, "a healthy mind is in a healthy body". And in one form or another, this aspect of social existence has existed throughout all periods of the history of homo sapience, largely defining sapience itself. The most primitive form of demand-generating meaning is the status of "public position" and the accompanying attribute-status consumption. The emphasis on it as an exceptional and essential one is very much liked by economists suffering from reductionism and state-centrism.

But this meaning is far from the only one - and, above all, in the higher levels of the elites, most of those who have a sufficient pedigree are deprived of the need to prove anything to anyone. In addition, the massization of information space has changed the very nature of elite - on the one hand, putting it into question, and on the other – making it more open and democratic, thereby providing more opportunities for development in the forms of the Renaissance "aristocracy of valor and virtuosity", originating in even earlier periods of "God's nobility" and the concepts of the ancient era. At the same time, the media meaning is certainly historically determined. We can say that we live in an era when money is more than ever the most pronounced media character. Not the media is an attribute of the market, but the market has dissolved in the media, and in this sense, it was simply confused, almost getting out of the control of state emissions. Today, media corridors have become the place where anything most marketable exists, but so far only practitioners, not theorists, have clearly noticed this transformation, and even they don’t quite understand what to do with it. However, there remained a confused mass of people gifted with information flows, who in most of their representatives did not realize what to do with the historical happiness that had fallen on it. And, of course, it has no idea how to act as an oscillator, making out its own desires. The desires of the masses still exist through postmodern machines that "work, breaking down." And therefore, one who begins to strive to carry out the transformation in this complexity will have to replace the breakdown mechanism with another oscillation mechanism, since the masses still react with a breakup, the main tool of which is money. And is it worth it? Maybe their destiny is to remain a passive resonator? Yes - as long as demand is under the yoke of investments, and it is there because of the idea that its nature is subordinate to it and the lack of idea (obvious, it would seem, circumstance) that the investments themselves are a kind of solvent demand. And here it is appropriate to turn to the question of in what sense these masses are movable. Rather, what exactly are we used to understand by mobility of the masses, unless we consider as such the waves of mass migration that occasionally occur, causing a dull wandering around the world with deprivations? After all, the very “desire machines that work breaking down” are nothing but the unnatural quasi-development of re-consolidated societies through the formation of cracks still isolated from the societies of the rest of the world – that is, the continuing internal alienation of humanity, but on a larger scale. Maybe we are dealing simply with the special habit of scientific intuition of the broadest social strata? Indeed, the development of demand to the investment level is created precisely by expansion and awareness in comparison of the scale of one’s own interest, and this is created only by comfortable movement on an economically significant scale.

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